Who We Are


Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. Ad Populum's brands are legendary: NECA, the industry leader in pop culture action figures and collectibles; Joseph Enterprises, Inc. creators of American icons such as Chia Pet and The Clapper; Rubies, the world's largest designer, manufacturer, and distributor of Halloween costumes and accessories; Enesco, the respected leader in gifts and home d├ęcor, including collectible holiday villages by Department 56; Kidrobot, the premier creator of limited edition art toys and plush; WizKids, the experts in tabletop gaming and a top producer of miniatures and award-winning games worldwide; ExKaliber, an esteemed collective of Amazon brands that ranks among the top 150 Amazon sellers globally; Graceland, the home of Elvis Presley and Rock n Roll's top travel destination; and Radical Share serves as the internal digital marketing agency dedicated to the Ad Populum brand portfolio.

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NECA is a leading creator, marketer, and global distributor of licensed consumer products based on some of the world's most recognizable movies, video games, comic books, and pop culture. The NECA group of companies includes game developer and publisher WizKids, urban vinyl icon Kidrobot, and Joseph Enterprises, Inc., the creator of Chia Pet, The Clapper and other iconic American products.

Founded in 1996 with the inception of the toy division in 2002, NECA is known for our detailed action figures. We began by focusing on some of the most sought-after slasher icons like Michael Myers, Jason Voorhees, and Freddy Krueger; then highlighting niche characters like Sam from Trick r Treat, and beginning what would become the world's largest action figure lines for Alien and Predator.

In the years since, NECA has grown immensely, dominating the horror category while becoming a go-to source for toys from more beloved pop culture classics like Teenage Mutant Ninja Turtles, Gargoyles, Chucky, and Universal Monsters. Our action figures, prop replicas and other collectibles can be found in Target, Walmart, Best Buy, and in thousands of independent brick and mortar stores across the United States, and we are distributed worldwide to almost every country.

NECA is headquartered in New Jersey and has divisions across the United States and in England, China, and Australia.

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Learn more about the Ad Populum family of brands on our website: